- Degree type
- Language of education
- 5 months
- Tuition fee EU/EEA
- Please enquire
- Tuition fee Non EU/EEA
- Please enquire
- Education type
- Start of program
- Application deadline
- Netherlands Government
- Type of institution
- University of Applied Sciences
The Public Affairs program focuses on the development of professional competences needed for the job of a junior consultant in public affairs or corporate communication: the ability to analyze and research communication environment; the ability to give an advice on a communication policy and interest representation; to develop a plan on corporate communication, concern communication, publicity, or grassroots support; and to suggest the evaluation plan.
The core of the Public Affairs program is a project, at the end of which you will give a strategic advice on public affairs for a real client (a business, public, or non-profit organization). Based on initial research of a communication issue or opportunity you develop a public affairs strategy with an implementation plan, and suggest the evaluation.
Monitoring of current developments in politics and a trend watch are important skills that are practiced in this program. You will analyze a client’s communication policies, identify trends, stakeholders, competitors, define policy issues, and evaluate public relations. You will also explore the function of public affairs, study cases on corporate social responsibility and reputation management, learn lobbying techniques, master writing and speaking for public affairs, and get familiar with a complex political environment of the European Union.
Every second year students take part in an international simulation of the European Union, together with about 200 students and faculty from more than 20 colleges and universities from the United States and Europe. Before each event, students are assigned alter-egos corresponding to the key actors involved in EU policy making, and they research these roles using a web-site tailored to the EU policy/issue at hand. This is a unique opportunity to work and learn in an exciting multicultural environment. EuroSim will be part of the program again in the study year 2013-2014 and will take place in Twente, the Netherlands.
The educational program includes a study trip abroad to one of ‘world’ capitals with visits to international organizations, NGO’s, think tanks, and lobby agencies. In autumn 2012 it will be Hague/London or Hague/Brussels. The expected costs are about € 300.
Understanding of EU public affairs, understand concepts of corporate communication, integrate communication strategies for real organizations, research EU public policy issues, public speaking, analyzing issues and trends, writing public policy briefs and position papers, preparing and writing speeches, debating, negotiation and lobbying skills and working as part of a team.
Core subjects: Eurosim I and II; Corporate Communication Theory I and II; Communication Research I and II; Writing for Public Affairs; Debate Workshops; European Issues and Trends I and II.