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Advanced International Business Management and Marketing

Degree type
MSc
Language of education
English (100%)
Duration
18 months
Tuition fee EU/EEA
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Tuition fee Non EU/EEA
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Education type
Fulltime
Start of program
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Application deadline
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Accreditations
NVAO
Type of institution
Research University
City
Groningen

Program description

This 90 ECTS double degree programme (with Newcastle University Business School) gives you the opportunity to engage with the issues experienced by internationally orientated organisations.

Within the context of internationally oriented organisations, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision making of companies operating within this environment. More specifically, the programme aims to provide students with:                       

An ability to apply their knowledge and understanding of international business management to complex issues, both systematically and creatively.

A deep knowledge of marketing theories, including advanced skills in the analysis of markets in an international context.

An understanding of management, leadership and business practice within international organisations.

An opportunity to conceptualise real world problems using analytical frameworks drawn from marketing, international marketing and international business theory.

An ability to critically evaluate these issues within the context of the activities of businesses, government and non-governmental organisations.

The dual award approach provides students with the opportunity to study a distinctive and internationally focused curriculum, and study at two highly respected and traditionally focused Universities

Admission requirements

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More information about Master Admission

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University of Groningen

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